You need to deal with the world the way it is, not the way you want it. We’ve been there: we’ve started companies and been a contributor to others. We’ve had to reimagine the future as market trends have eroded our approach and rendered products obsolete. Even with that history and experience, the 2020 pandemic…
Photo of Parklet by Viva Vancouver We’ve been there: we’ve started companies and been a contributor to others. We’ve had to reimagine the future as market trends have eroded our approach and rendered products obsolete. Even with that history and experience, the 2020 pandemic turned it all on its head. Will we rise from the…
Originally published in Marketing Profs “Top 5 Elements of an Annual Business Plan”, MarketingProfs, marketing resource newsletter. http://www.marketingprofs.com/articles/2009/3081/top-5-elements-of-an-annual-business-plan A few years ago I wrote an article that was published in Marketing Profs about writing a business plan. True to my words, acknowledging that it is an annual affair, I write a revised business plan every…
