I was at a crossroads in my life, in my career. Restless with my current busines, I wanted a change in direction. First step, reflection of course. But soon after, research. It was a process from years in business with a disciplined approach to solving problems. I had to do a lot of reflection. I…
Originally published in Marketing Profs “Top 5 Elements of an Annual Business Plan”, MarketingProfs, marketing resource newsletter. http://www.marketingprofs.com/articles/2009/3081/top-5-elements-of-an-annual-business-plan A few years ago I wrote an article that was published in Marketing Profs about writing a business plan. True to my words, acknowledging that it is an annual affair, I write a revised business plan every…
